Zimbabwe: Indigenous tourist destinations on the rise
Isdore Guvamombe – Tourism Conference
Zimbabwe’s tourism and hospitality industry is growing every day. Despite the financial constraints, there have been massive investments in the tourism and hospitality industry, especially by small businesses.
Many indigenous Zimbabweans have invested heavily in the industry and are starting to reap the benefits, and the facilities scattered across the country have really made their point.
This has spawned a new generation of hotels and lodges that have ignited the market to the detriment of long-established tourist facilities.
From Mana Lodge in Harare to Nichrut Lodge in Shurugwi, Pote Hotel and Runde Lodge in Zvishavane, Stallion Lodge in Chiredzi to Victoria Falls Deluxe, among others, the landscape of the tourism and hospitality industry has changed. Now there is real value for money.
The new lodges and hotels have not only developed aggressive marketing and promotion strategies, but also state-of-the-art amenities that have redefined hospitality.
The recent Zimbabwe National Chamber of Commerce Awards and Tourism Awards have seen indigenous tourism businesses win major awards, beating long-established facilities.
This alone is a testament to how new facilities have taken hold of the industry, in a very visible way.
Wherever you go in Zimbabwe, new tourist and hotel structures have sprung up, taking the spotlight of long-established tourist facilities.
Zimbabwe still has a lot of small but very attractive tourist attractions that have yet to be explored, giving the country more investment opportunities.
Recently, the country has seen the introduction of ultra-attractive new facilities that beat conventional hotels and lodges at their game.
With access to state-of-the-art facilities from the Far East, the new generation of hotels and lodges has become the mainstay of the tourism and hospitality industry.
The new generation is giving long-established hotels and lodges a run for their money. While conventional hotels are stuck in the past, the new generation is moving with global trends.
There is more comfort in the new generation of hotels than in the old ones. The interior design of the new facilities is great. It’s beyond diction.
The new hotels and lodges, in addition to bringing a new vibe through amenities and architectural splendor, have brought an affordable price regime that is forcing many long established hotels to rethink and spruce up or be left out. .
The new generation also advertises. In the past, most hotels and lodges overestimated themselves when it comes to accommodation and food, but next-gen facilities are more affordable.
In a way, next-gen facilities have forced long-established hotels to run marketing promotions that have seen prices drop longer than ever before.
The future survival of long-established hotels and lodges will depend on how they regenerate. As for the future, only time will tell.