Zambia: Travel agent training is good for the tourism sector
Travel agents are dynamic in the growth and success of the tourism industry in any country.
Indeed, they help market the sector and help tourists organize their travel and accommodation to their preferred destinations.
For Zambian tourism to be fully commercialized and exploited, the country needs to have more travel agents around the world.
In most cases, tourists rely on travel agents to turn their dream vacation into reality.
Although Zambia is Africa’s top tourist destination as it boasts of numerous waterfalls that present a spectacular sight of unparalleled beauty and splendor, the country’s tourism sector has not been fully commercialized and exploited.
Thanks to the Premier Tourismo Club of Brazil, in partnership with Africa Nova and Mail news tourism for the training of 145 travel agents to promote the tourism sector of Zambia in South America.
Brazilian travel agents attended a virtual seminar hosted by Premier Tourismo Club before embarking on the task of marketing and promoting Zambia’s natural wonders in South America.
Zambia’s Ambassador to Brazil Alfreda Kansembe-Mwamba, who was part of the seminar, said the training will build the capacity of travel agents in the tourism sector in Zambia.
Dr Kansembe-Mwamba said during the opening of a seminar that the move would allow them to easily sell Zambia as Africa’s best tourist destination.
She urged Brazilian travel agents and all cooperating partners in the head of tourism marketing to visit Zambia and enjoy the rich cultural diversity.
The training of these travel agents in Brazil came at a time when tourism was booming globally.
The newly trained travel agents would help the country improve the economy and enhance the image of a beautiful destination.
The initiative to train Brazilian travel agents is a big step in the commercialization of the country’s tourist attractions.
Premier Tourism Club director Sergio Jose Maciura has revealed that travel agents will soon have the opportunity to visit Zambia and learn about the vast and rich tourist attractions the country is blessed with.
Mr. Maciura notes that Zambia’s online tourism project has garnered maximum interest from Latin Americans who are eager to sample Zambia’s rich tourist attractions.
In August last year, Brazil’s Premier Tourismo Club, at a tourism exhibition, expressed interest in partnering with Zambia to promote the country as the best tourist destination.
We hope that with the various support of the international community and stakeholders in the commercialization of Zambian tourism, the sector will experience growth and contribute to the economic development of the country.