Wego and Jordan Tourism Board Announce Partnership to Attract More GCC Tourists to “Breathe” Jordan
The campaign aims to promote Jordan like a paradise for summer activities
DUBAI, United Arab Emirates, July 14, 2021 / PRNewswire / – Wego, the largest online travel marketplace in Middle East and Jordan Tourism Board, the destination marketing organization for Jordan, have agreed to continue their collaboration with a new round of joint digital marketing activities to invite GCC travelers to experience its wide range of sites and activities. .
The partnership, initially launched in 2019, will continue until August 2021 with the two companies embarking on an online multi-channel co-marketing campaign. Tactical campaign seeks to escalate Jordan tourist arrivals, from the GCC region, with a series of direct online promotional activities and organic promotions. These include a bunch of amazing content marketing, social media, and travel deals activity through the Wego app and website. The “Breathe” campaign message promotes the Kingdom as the best tourist destination aimed at inspiring and encouraging Arabs and foreigners to visit Jordan during the summer and explore its richness and diversity.
Mamoun Hmedan, Managing Director, MENA and India, We will, commented :
“The use of integrated marketing, involving a measured and targeted deployment of digital technologies, has become essential to achieve strategic competitiveness among destinations vying for the same share of the tourist portfolio. Due to our strong CCG traveler information base, we are confident that this marketing partnership with Jordan Tourism Board will be a great success. ”
Wego presents a personalized and informative travel guide for Jordan through its platforms, where travelers can find inspiration for their next trip by diving into Jordan from immersive experiences of the wonders of the world to museums and galleries.
Dr Abed Al Razzaq Arabiyat, Managing Director of the Jordan Tourism Board, said:
“We endured two grueling years as the pandemic escalated, an issue that had an immediate negative effect on tourism in the Kingdom. Coming back to life as we knew became a dream everyone yearned to live. once again – aspire to travel and enjoy life by land, sea and air, eager to feel alive again, hence the name of our campaign “Breathe”. Jordan as an attractive tourist destination that adheres to health and safety measures against COVID-19, where people can enjoy life and just breathe… “
Additionally, Arabiyat said the campaign is aimed at the target audience of the CCG because Jordan is a family tourism destination, preferred by Gulf tourists and expatriates living in the GCC, in addition to the beauty of the climate and the diversity of the tourism sector Jordan has to offer. He also stressed the importance of working with Jordan partner, Wego, to promote Jordan and looking forward to a fruitful collaboration, given that it is one of the Jordan first campaigns after relaxing travel restrictions.
Jordan is a must-see destination all year round, making it an ideal vacation destination for anyone looking to get away from the daily grind and experience local hospitality.
Wego provides award-winning travel search websites and top-ranked mobile apps for travelers living in the Asia Pacific and the Middle East Regions. Wego harnesses powerful yet easy-to-use technology that automates the process of finding and comparing results from hundreds of airline, hotel and travel agency websites online. Wego presents an unbiased comparison of all the travel products and prices offered in the market by traders, local and global, and enables buyers to quickly find the best deal and the best place to book, whether it is from a airline or hotel directly or with a third party. party aggregator website. Wego was founded in 2005 and is headquartered in Dubai and Singapore with regional operations in Bangalore ، Jakarta and Cairo.
About the Jordan Tourism Board
The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent public-private partnership committed to using marketing strategies to brand, position and promote the Jordan tourism product as a destination of choice in international markets. The strategies adopted are adapted to reflect the true image of the Jordan tourist product, being a cultural, natural, religious, adventurous, leisure and MICE destination.
As part of its marketing strategies, the JTB plans and executes an integrated program of international promotional activities. This program includes active participation in trade fairs, trade workshops, professional and general public roadshows, familiarization trips, press trips, production of brochures & multimedia, and press relations. To achieve its objectives, the Jordan Tourism Board uses the services of offices in Europe and North America.