Tourism in Kashmir | Cashmere amount
Tourism in Kashmir
Posted on Sep 23, 2021 | Author Cashmere amount
In Kashmir, winters have always been perceived and projected as “out of season” by people in general and in particular by those associated with tourism for their livelihood. The ‘tourist season’ is or rather limited to a few months between May and October. Kashmir is one of the few places on the Indian subcontinent that has the distinction of being an all-season destination. Each of the seasons, well delimited from each other, has its own attractions to attract the eye in search of a tourist. From spring blooms to cool summers or colorful fall to majestic winters, every month has a lot to offer. It is a tale from the past that winters would be months of blockages and confinements. Better mobility even in heavy snowfall has been achieved and accepted with improved technology. Air-conditioned accommodation and transport make the stay of tourists comfortable. However, when autumn comes, tourists are deserting Kashmir and opting for other vacation destinations. The reason why few people opt for Kashmir in the off season is the lack of effort by those concerned to market it in a way different from the age-old methods. Communication and promotion hold the key to changing people’s outlook on the “perfect time” to visit Kashmir. Occasional analysis of the media, outdoor, web, or mass, clearly shows that little thought is given to packaging Kashmir as an “all-season” destination. The lush greens of the gardens, lakes and resorts in the palisades that the tourism ministry erects on its stalls for promotion only tell part of the story of the Kashmir tourist destination. The websites tourists usually refer to for the Kashmir travel information site as a summer destination. Much remains to be done and to be done quickly. The tourism department needs to take a traveler’s pulse and use the media to its fullest to promote the variety that Kashmir has to offer in every season. Outdoor Advertising (OOH) should be included in promotional plans and well-designed and packaged communication should be targeted to strategic locations across India and overseas. Social networking sites also provide an opportunity to promote Kashmir and change perspective and attitude towards potential tourists. It is time for Kashmir to prepare to invite and receive tourists this winter. Revenue in the millions is siphoned off because of one word – off season.