Electric vehicle sales in Australia have shown a real spring in their stride in 2021 – and Tasmania has been no exception, particularly when it comes to Tesla.
Considering the challenges Tasmania and the rest of the country have faced in 2021 due to the pandemic, Tasmania Tesla ownership has fared quite well, with the adoption of new Teslas nearly tripling in 2021.
So what were the two factors that helped further accelerate Tesla’s ownership growth in Tasmania, and what could 2022 EV adoption look like for the state?
Tesla adoption in Tasmania surged over 178% in 2021
For Tasmania, carloop did an analysis of 165 new Teslas that new Tasmanian owners bought in 2020 and 2021. 44 of those new owners bought a Tesla in 2020, which pretty quickly grew to 121 new Teslas on the roads of Tasmania in 2021.
Removing stamp duties on electric vehicles has a clear impact on Tesla adoption
One of the main factors contributing to this increase in adoption in Tasmania was abolish the stamp duty for electric vehicles in the state. This has reduced the cost of a Tesla Model 3 RWD (formerly SR+) to just over $62,000 in Tasmania for the second half of 2021.
With this Tasmanian EV program in place from July 2021, that represents a savings of almost $3,000 off the Model 3 price in states that currently have no incentives.
This stamp duty removal along with the lower prices contributed to much greater Tesla adoption in the second half of 2021 and the data below shows order trends.
Nearly 50% of Tassie Teslas ordered in the last quarter of 2021
Of the 121 new Teslas analyzed in 2021, 49.9% were ordered in the last quarter. This is quite different from the Tesla adoption trends seen in other states like Queensland.
The impact of the stamp duty removal has really started to be felt in adoption, with more orders for new Teslas in the last quarter of 2021 than in any previous quarter.
Another point to consider is that the spike in new orders for Tesla from Tasmania in 2021 also coincided with the end of southern Tasmania lockdown in October 2021.
Australia’s first V3 Tasmania supercharger opened in Tasmania in 2021
2021 also appeared to be a very positive year for Tasmania, not only in terms of many new Teslas hitting Tasmanian roads, but also for the unveiling of the new Tesla Supercharger.
This was Australia’s first V3 Tesla Compressor located in Devonport, located at the Spirit of Tasmania terminal. These chargers are rated at 250kW and since the opening of the Tasmania site, others have also opened in other parts of Australia.
– “Legacy” Model S (@mralbertsun) June 3, 2021
This not only showed Tesla’s commitment to Tasmanian Tesla owners, but also put Tasmania on the map for many mainland Tesla owners to visit the great state.
The more Teslas seen on Tasmanian roads has also helped raise awareness of EVs and EV tourism in general for the state.
Tassie Tesla 2022 Predictions
The recent Tesla adoption seen in the second half of 2021 paints a promising picture of what’s to come for Tesla and electric vehicle adoption in general in Tasmania. Carloop expects new Tesla ownership in the state to grow another 125% in 2022.
There is more certainty in Tasmania in 2022 than there was in 2021. This is not only due to the impact of Covid-19 being lower this year, but also more certainty in 2022 after the electoral victory of a pro-EV government in 2021.
In addition to the mentioned subsidy program, the launch of the new Model Y for the Australian market is hoped for around the second quarter of 2022, in which case it is possible that we will see deliveries in the third quarter in Australia.
This looks more positive with the recent announcement of Tesla’s gigafactory in Berlin in the first quarter to help take some of the load from Tesla’s GigaShanghai, which is the Australian production facility.
Overall, 2022 is shaping up to be a very positive year for Tesla adoption in Tasmania and the rest of Australia as well.
Rice is the founder of car buckle based in Melbourne. He is a mechanical engineer who worked across Australia building infrastructure for the first 7 years of his career before starting carloop. He is passionate about cars, especially electric vehicles, and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.