Pflugerville approves the plan to create a convention and a visitors’ office
With funding from the city, the Pflugerville Chamber of Commerce will begin a three-year plan to create a convention and visitors bureau.
On June 22, city council approved a three-year plan with the chamber that will allocate $ 58,000 from the city’s hotel occupancy tax fund effective January 1, 2022.
“This will recruit tourism and dollars,” said Shontel Mays, president and CEO of the Pflugerville Chamber of Commerce. “The chamber has always recognized that tourism is an important economic element for the region and through this partnership with the city we can further enhance the tourism initiative as Pflugerville continues to grow and welcome travelers.”
City officials said the project’s tourism budget would be presented to city council for approval each year, along with a progress report.
Since 2015, the city has received $ 1.1 million in hotel occupancy tax revenue.
Mays said the first year of the program will include training for a drop-in center.
“Our plan is to lay the foundation on which we will build to gain visibility and then grow our tourism base that really sets us up for years to come,” Mays said. “We would include an outdoor kiosk where visitors can get maps, guides, information and brochures at any time of the day and integrate the historical marker we have into our outdoor space to create a more inviting space for all of our visitors. . “
Terri Toledo, the city’s communications director, said the partnership with the chamber will also provide an opportunity to expand the Pfun Texas brand for the city. PFunTX is a tourism brand adopted by the city in 2014 to inform visitors and residents about its parks, festivals and other events.
“When it comes to tourism and having a distinguished voice separate from the city, that can become quite difficult to do, which is why we really consider the chamber to be the most suitable for doing it,” said Toledo.
Mays said the chamber will continue to use the PfunTX brand, but may re-evaluate if it needs changes.
“In that first year, it would be time to see how it’s been used and whether it’s time to make changes or not,” she said.
Mays said that in 2023, the program will focus on branding the city through social media campaigns, brand updating and distributing cards to visitors.
“The second year is about sharing our story,” Mays said. “We were making new rack cards and producing a new card because the last one we produced was in 2015 and a lot has changed since then.”
Mays also said the chamber discussed setting up different photo locations around the city for people to take photos and post on social media.
“We can create contests on social media to engage our visitors with our businesses to keep that tourism money in Pflugerville, by creating specific hashtags that link them to the city, giving us that free word of mouth publicity,” Mays said.
City officials said the third year of the plan would reflect on the city as a tourist destination that would include creating an annual festival or event, creating a print ad campaign and potential hiring. full-time staff.
“This new festival or event would attract tourists and conventions to Pflugerville and we would expand that social media presence to become a print campaign that year to create cultural tourism,” Mays said. “It becomes really beneficial and with a full time staff they would be responsible for representing Pflugerville, building relationships with larger convention groups to bring them to our city and serving as a liaison between hotels and businesses. ”
Council member Rudy Metayer said the chamber is the perfect fit to support the partnership for the city.
“It takes years and you are the exact entity that should be in charge of it,” said Metayer. “What you have done over the past few years, even during the pandemic, has been absolutely phenomenal. ”