Montreal obtains $ 12 million in tourism funding to ensure the survival of major attractions
MONTREAL – The Quebec government looks to the future when international tourists return, but in the meantime it says it wants to ensure that Montreal’s main attractions can survive.
In 2019, Montreal hit an all-time high with over 11 million tourists flocking to the city. Then the pandemic struck and that number dropped to 1 million in 2020.
But, with the reopening of the provinces, namely Ontario, summer is coming.
“There is no better time to come to Montreal … and the summer is not over until the end of October of this year,” said the President and CEO of Tourisme Montreal with a laugh, Yves Lalumière.
Tourisme Montréal projects 2 million visitors this year and the government is looking towards 2022 and beyond. It is joining forces with the Government of Quebec to inject more than $ 12 million to help finance projects and installations in the main attractions of the city center, the Old Port and the village.
“If they disappeared, Montreal’s attractions would diminish, so we wanted to make sure with Yves’ team that they would stay there,” said Caroline Proulx, Quebec Minister of Tourism.
This is good news for Tourisme Montréal.
“This is essential and helps us to make sure that we are protecting what we have and that we are gaining ground in terms of returning visitors to our destination,” said the head of the organization.
The hope is, said the minister, that these projects will be the icing on the cake for tourists who wish to take advantage of what Montreal has to offer once it is able to welcome international guests and when major festivals and events will resume.
However, the Minister of Tourism thinks the future is bright.
“I’m really optimistic about 2022-2023, really optimistic,” Proulx said.
Proulx said she expects Montreal to return to record tourism levels by 2025.