India’s tourism sector revives at a faster pace after Covid: Lok Sabha Speaker
Lok Sabha President Shri Om Birla today delivered the opening speech of the Tourism for Inclusive Growth program organized by the Ministry of Tourism of the Government of India on the occasion of World Tourism Day 2021. Union Minister of Tourism, Culture and DoNER Shri G. Kishan Reddy and MoS for Tourism Shri Shripad Yesso Naik also graced the occasion while a video message from UNWTO Secretary General Shri Zurab Pololikashvili was also broadcast. Tourism Secretary Shri Arvind Singh; DG Tourism, Shir Kamala Vardhana Rao; Head of UNEP, ShAtulBagai; senior officials from the Ministry of Tourism and representatives of the travel and hospitality industry addressed the occasion.
Speaking on the occasion, Shri Birla said that after Covid, India’s tourism sector is reborn at a faster pace. He added that committed and collective efforts will ensure that India becomes the best tourist destination in the world. “The way we collectively defeated Covid-19, our collective strength and our coordinated efforts will take our economy to a new high,” said Shri Birla. Tourism is one of the engines of economic growth and employment. Therefore, special attention is needed for the further development of this sector, he added.
Regarding India’s vast tourism potential, Shri Birla said that our rich cultural heritage and diverse geography attract tourists from all over the world. There is huge potential in India in the fields of environment, spirituality, education and medical tourism. India’s domestic and foreign policies have created an environment conducive to the promotion of tourism. Our goal must be to make India the number one tourist destination. In this regard, more and more efforts should be made to develop friendly tourist destinations, the president observed. Shri Birla highlighted the use of information technology tools in promoting tourism nationally and internationally.
Speaking on the roadmap to boost tourism, Shri Birla suggested that ambitious and sustained efforts are needed to promote rural tourism. This will strengthen the rural economy by creating a demand for handicrafts and other rural products. Likewise, tourist destinations that are still secret should be put on the tourist map of India so that more and more people know about these destinations, he suggested.
On this occasion, Shri Birla launched NIDHI 2.0 (National Integrated Hospitality Industry Database) and released ‘India Tourism Statistics: At a Glance, 2021. The NIDHI 2.0 Database which was released today’ hui will be an important step in this endeavor, hopes Shri Birla.
The Ministry of Tourism, the United Nations Environment Program (UNEP) and the Responsible Tourism Society of India (RTSOI) have signed a Memorandum of Understanding to actively promote and support “sustainability initiatives” in the tourism sector. , which was also traded at the event.
Union Tourism Minister Shri G Kishan Reddy, addressing the assembly, said: “The tourism sector is one of the few sectors which has suffered greatly from this pandemic and the rapid recovery of tourism. is very important for the recovery and growth of this sector. ”He added,“ To date, India has already administered over 85 crore of vaccination doses to its citizens. With the aggressive vaccination strategy underway, we are now getting closer to reopening the country to tourism at the start of the new year. I am grateful to Prime Minister Shri Narendra Modi for his relentless focus on immunization. ” he added
He praised the efforts of the ministry and said: “The National Integrated Hospitality Industry Database (NIDHI) is the ministry’s portal to register accommodation units in the country and, to date, 44,024 units. have been registered on the portal which was activated on 08.06.2020. “.
Shri Reddy said: “The Prime Minister’s vision has been to use tourism as a tool for job creation and inclusive development”. The tourism sector has the highest potential for job creation among the primary, secondary and tertiary sectors, he added. Earlier today, the minister wrote an article in a leading daily newspaper highlighting the importance of the tourism sector for job creation and inclusive growth. The minister tweeted it through his social media platform.
The Union Minister, in his article, had written: “Various studies have shown that for an investment of 10 Lakh rupees, tourism can create up to 78 jobs”. The article highlighted the Kevadia tourism model. The minister wrote how the construction of the Unity Statue placed Kevadiaon on the world map, directly benefiting local communities within a 100 square kilometer radius and ensuring sustainable and inclusive growth in the region. As India has a plethora of UNESCO World Heritage listings, many iconic destinations – from Somnath on the western shores of India to Kaziranga in the eastern part, 10 blue flag ecological beaches, immense beauty natural and wildlife sanctuaries, countless intangible cultural heritages in the form of festivals and the performing arts. Each of them is a destination that people all over the world would be happy to visit and explore. Therefore, we have the opportunity to build tourism clusters around these destinations, like what has been done in Kevadia, so that local communities can benefit.
MoS for tourism Shri Shripad Yesso Naik, in his speech, said that the revival of tourism plays an important role in the recovery of the world economy. The sustainability of tourism is relevant to both developed and developing countries for its impacts on the environment, economy and socio-cultural aspects of global, regional and local economies. Shri Naik added that by adopting responsible tourism practices, tourism plays an important role in improving and involving the local community with the hotel industry and government services, leading to empowerment and development. inhabitants of the region while supporting environmentally friendly tourism. He also informed that the ministry has planned a detailed strategy to make maximum use of technology to overcome the setback created by the pandemic.
Zurab Pololikashvili, UNWTO Secretary General, in his video message, stressed that tourism can help our societies recover from the effects of the pandemic and that it can give hope to those who need it most. . In many parts of the world, tourism has taken off slowly, and tourism growth must benefit all sectors, from large airlines to small family businesses and from larger cities to poor communities. That’s what it means when we say we won’t leave anyone behind. He further added that “going forward, inclusive decisions will be the key to the growth of our sector”.
Tourism Secretary Sh Arvind Singh said the Tourism Ministry is working tirelessly to revive the tourism sector which has suffered greatly from the Covid pandemic. It is possible to revive the tourism sector quickly by reviving demand especially from domestic tourism, he said. The secretary said the ministry is holding regular talks with states and tourism industry stakeholders to find solutions to revive and support tourism.
Smt Jyoti Mayal of the Federation of Indian Tourism and Hospitality Associations; Shri Rakesh Mathur, Founding Member and Honorary President of RTSOI and Shri Atul Bagai, Director of UNEP India also expressed their views on how to revive the tourism sector in the post-Covid scenario as well as promote responsible tourism. and sustainable that benefits the person at the last mile.
(With inputs from GDP)