Grand Junction receives national attention as a tourist destination
GRAND JUNCTION, Colo. (KJCT) – Visit Grand Junction, the city of Grand Junction’s destination marketing organization, is in the national news. A recent Wall Street Journal article titled “A Perfect Summer Road Trip” featured Colorado National Monument as the main image and highlighted the Maverick Hotel. The article was published in both print and online, bringing in $ 25,500 in earned media value online and 994,600 in audience. The Grand Junction area has also been highlighted in recent travel articles in major national and regional publications including Conde Nast Traveler, Texas Monthly, and Phoenix Magazine.
Grand Junction Tour Director Elizabeth Fogarty said: “We can now look at what’s going on with our campaigns in real time and we are making adjustments accordingly. When marketing is treated as a science, it offers the opportunity to objectively extract and translate meaningful data, while directly and verifiably confirming the net economic impact of advertising on the community. We now analyze what happened, why it happened, what’s going to happen and how can we get there – which is the ultimate goal of data modeling. Although this is a very difficult process and requires expertise in data science, the time and effort required to learn this technique is well worth it, and the results speak for themselves. “
Funded by an accommodation tax paid by out-of-town guests, Visit Grand Junction executes targeted marketing to potential out-of-region visitors to promote travel and tourism to Grand Junction, thereby offering a sustainable and coherent economy and an improved quality of life for residents. . Visitor spending accounts for one-third of the city’s sales tax revenue, which funds public safety, infrastructure, and other city services.
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