Gloucestershire increases its reputation as a holiday destination –
Visit Gloucestershire says continuing to build the county’s reputation as a long-term UK holiday destination – boosted by this summer’s holiday influx – could help transform a £ 1 billion visitor economy sterling before the pandemic.
The trend of stays through 2021 has not only benefited a Gloucestershire tourism sector struggling to recover from the impact of the Covid-19 pandemic, but has also brought many new visitors to the county.
According to Visit Gloucestershire, this change changed the county’s perception from a place for day trips and short stays to one for longer stays, as visitors discovered all the county has to offer.
It has given the county’s hotels, tourist attractions, restaurants, pubs and businesses access to a lucrative new market, an opportunity Visit Gloucestershire is determined not to let go as overseas holidays resume in earnest in 2022. .
“The challenge for us is to hang on to the ground we have gained and use the momentum to continue to establish Gloucestershire not as a day trip and a short-term destination, but one person can come. have an enjoyable and memorable vacation, ”said President Steve Gardner-Collins, who also works for The Hatton Collection of Hotels.
“People suddenly started to realize how much there was to do here. Our challenge is to maintain this momentum, to make this change in people’s mentalities permanent and to bring them back again and again.
That’s why Visit Gloucestershire’s new campaign will promote the many things to do in the county to those outside its borders, to keep them coming back in 2022 and beyond.
By Andrew Merrell
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Thursday, September 16, 2021