Destination Canada spotlights the faces and places of travel to mark Tourism Week
VANCOUVER, British Columbia, May 21, 2021 / CNW / – Today, to mark National Tourism Week (May 23-30), Destination Canada has launched two new initiatives to encourage Canadians to travel within the country as restrictions allow. National campaign efforts highlight the faces and places that make travel to our country so important and unique.
Produced by a Canadian director, Mark Zibert, the industry anthem video shines a light on the creators, artists, business owners and staff that make up From Canada tourism sector. The people presented are not actors; these are tourism workers and among every 10 Canadians whose jobs are related to the sector. Canadian drummer Sharon Rose Ransom is at the heart of the video and delivers a powerful drum solo, full of energy, symbolizing hope and a desire for rebirth. The importance of the battery in the video reflects From Canada the spirit and the “heartbeat”, as an instrument of celebration and motivation – representing an industry which, despite the difficulties, remains positive. Download the video here.
Destination Canada invites Canadians to send a postcard to family and friends who escaped them during the pandemic. The initiative was inspired by Destination Canada research, which shows that 39% of Canadians expect their first trip to be to visit family and friends. The postcard series is inspired by destinations from coast to coast and can be sent in both French and English. Canadians can access postcards online, then have them printed and mailed anywhere Canada. This effort is designed to inspire Canadians to explore and enjoy traveling to our country when the restrictions disappear. You can display and complete a postcard here.
“We have seen the strength and resilience of the tourism sector shine through during these incredibly difficult 14 months. Tourism is central to our quality of life and provides rich social, economic and cultural benefits to all Canadians. The government of Canada is proud to have invested $ 15 billion towards tourism, culture and the arts, since the start of the pandemic with a $ 1 billion announced for tourism in Federal Budget 2021. In recognition of Tourism Week, I encourage all Canadians to embrace our beautiful country and consider the endless potential of new and familiar destinations waiting to be discovered.
– The Honorable Mélanie Joly, Minister of Economic Development and Official Languages
“From baristas and brewers, to designers and festival directors, to historians and hotel owners, the richness of our diversity – and the heartbeat of this country – is found in From Canada tourism industry. Tourism Week is a great opportunity to remind Canadians of the impact of our industry – supporting tourism means improving the quality of life for all Canadians. Despite the enormous challenges the sector faces, we have a resilient industry that is ready to welcome Canadians back to our hotels, planes, tour buses, museums, restaurants and beyond, once restrictions are lifted. “
– Marsha walden, President and CEO, Destination Canada
- Tourism week: the national event organized by the Tourism Industry Association of Canada recognize From Canada the tourism economy and the impact it has on communities across the country. In 2021, it is celebrated to May 23-30.
- Canadians are essential to supporting the recovery of the tourism sector: If Canadians shift two-thirds of their planned spending on international leisure travel to domestic tourism; it will compensate for the estimate $ 19 billion deficit facing our visitor economy, help maintain 150,000 jobs and accelerate recovery.
- Canadian tourism businesses are ready to welcome travelers as restrictions allow: Canadians can be sure to plan their trips as tourism businesses everywhere Canada have made huge investments in new hygiene protocols. The health and well-being of tourism workers and customers are paramount.
- Tourism improves the quality of life for all Canadians: One in 10 jobs in Canada is linked to tourism, which accounts for over 1.9 million jobs. Tourism is the only sector that employs Canadians in every province, territory and electoral district.
- See all Destination Canada Key messages.
About Destination Canada: Destination Canada believes that tourism improves the quality of life for Canadians and enriches the lives of visitors. Its mission is to influence supply and create demand for the benefit of residents, communities and visitors through cutting-edge research, alignment with the public and private sectors, and marketing. Canada nationally and abroad. Destination Canada is a Crown corporation 100% owned by the government of Canada. For more information visit www.destinationcanada.com
SOURCE Destination Canada
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