A consulting firm appointed to boost digital information for visitors across the region
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Landmark and destination marketing company CTConsults has been appointed by the West Midlands Growth Company (WMGC) to deliver a ‘digital visitor engagement’ project for the region under the funded Business and Tourism (BATP) program by the government.
BATP is supporting the Birmingham 2022 Commonwealth Games showcase opportunity to boost trade, investment and visitors to the West Midlands and the UK.
A new digital visitor information network that connects destinations and tourist attractions in the West Midlands through a centralized advertising platform.
The platform will offer visitors increased opportunities to discover and book cultural, leisure and tourism products through multiple consumption channels.
Delivery of the project by CTConsults comes at a critical time for tourism in the region, with preparations underway for next year’s Commonwealth Games and cultural festival, as well as Coventry recently launched its delayed celebrations as UK City of Culture 2021.
Dan Lukas, Digital Director of CTConsults, said: “This is a really exciting time for the West Midlands and it’s fantastic to work with the West Midlands Growth Company to ensure that all the destinations and attractions in the region have the digital capabilities they need. must maximize their own tourism products and offers.
“The digital visitor engagement work will make it easier for visitors to discover the cultural and tourism offerings at a time when all eyes will be on Birmingham and the wider region ahead of and beyond the Commonwealth Games next year.
“This is a chance to harness digital in a way that stimulates direct visitor engagement with individual attractions while taking a holistic approach to present the offer to broader visitors by responding to the way visitors today search and book online, using many different digital channels. “
Becky Frall, Head of Visitor Attraction at West Midlands Growth Company, said: “We look forward to working with CTConsults, whose expertise will prove invaluable as we deliver the digital visitor engagement element of our business and tourism program. This new digital project will lead to transformational ways of interacting with cultural and tourism industry partners in our West Midlands destinations.
“By increasing our region’s digital tourism know-how and working together to promote the depth of our cultural offering, we will provide visitors with a seamless experience of finding information and booking events, festivals and shows.
“Tourism brings so many benefits to the West Midlands, from improved quality of life to employment opportunities, and this program will contribute to the long-term resilience of the sector.